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Hello I am Aide
I am a multidisciplinary designer,
I specialise in Motion Graphics and Graphic Design.

Portfolio

A selection of recent projects I have worked on.

Roxhill Media

AI video

This is a video promotiong Roxhill usage of AI

Open Project
Hullabalook

Heals Product Video

Open Project


Services

I'm a visual storyteller, who crafts design that hold attention.

  • Motion

    In Premiere Pro, and After Effects I handle the full edit: pacing, colour grading, audio mixing, and final delivery. With my knowledge of Motion Graphics and Video Editing I've turned last-minute briefs into polished videos within quickly, I can simplify a complex concepts into engaging explainers (blockchain tutorial). I understand how pacing, hooks, and sound design hold attention and drive results.

  • Digital Marketing

    I create content that stops the scroll, for Digital Marketing Design, Socials Media and paid Ads. I've designed paid and organic social assets for premium brands (Enterprise, Pet Co, and Pokémon), working across Instagram, TikTok, LinkedIn, and YouTube. I move between static ads, carousels, and short-form video, always with a platform-native mindset. I've iterated based on performance data and delivered multiple creative variations for A/B testing. Motion is my edge, but I'm just as comfortable with high-performing static creative.

  • Print Projects

    I have a strong eye for typography, layout, and composition, the fundamentals that make print work standout. I've designed event posters, awards show materials, brochures, decks and signage, always with print production in mind: bleed, crop marks, CMYK, and supplier-ready files. With my great knowledge of Graphic Design's core principles I've built brand guidelines and design systems from scratch, ensuring consistency across every touchpoint. Whether it's a one-off poster or a full campaign rollout, I bring the same level of craft and attention to detail.

  • UX / HTML

    I have a solid foundation in UX/UI principles, gained through a dedicated UX Designer role at World Wide Generation and hands-on experience leading website rebrands. I approach digital products with a user-first mindset, focusing on clear information hierarchy, intuitive navigation, and seamless interaction flows. I've applied UX thinking to website redesigns, ensuring the customer journey is logical, accessible, and conversion-driven. In Figma, I prototype and test layouts that balance visual appeal with usability. I understand that great design isn't just about how something looks, it's about how it works for the people using it. I've built this website with my understanding of HTML and CSS.

About Me

I'm self-directed, fast, and comfortable working across multiple skill sets

Profile

I'm a designer with strong foundations in brand identity, typography, layout, and visual systems, working confidently across digital, print, campaigns, and events. Motion design is my superpower; I'm expert in After Effects and Premiere Pro, creating everything from social-first short-form content to brand storytelling. I'm proficient in Figma and the full Adobe Creative Suite, and I bring a commercial, performance-driven mindset to every project. I've presented to senior stakeholders, mentored junior designers, and managed end-to-end projects in fast-paced environments. I've worked with premium lifestyle brands like Hotel Chocolat and Heals, delivered culturally relevant moments like Wimbledon and Tomorrowland.

Testimonials

I worked with Aide very closely over 2 years, and enjoyed every minute. Aide has a talent for developing creative concepts and producing designs that align with our brand guidelines. Aide is great at turning nothing into something; you can give her a simple brief and she will work autonomously to produce a creative that is smart, well thought out and on-brand.

Aide was responsible for all creative design and strategy at our company and was not afraid of the challenge, I was really impressed with her ability to take on a lot of (often unstructured) feedback and present ideas that resonated with every member of the team. I'd recommend Aide to any business wanting to improve their design output.

Author image Jessica Hale Marketing Manager Hullabalook

I had the pleasure of managing Aide during our time at WWG. She consistently demonstrated a high level of creativity and brought immense value to the team. Beyond her primary creative role, Aide contributed significantly to our marketing efforts, helping us deepen our understanding of both branding and audience needs. Her expertise in design and branding was instrumental in shaping our approach.

Aide is a dynamic team player, consistently bringing energy and enthusiasm to every project. I highly recommend her for any role that requires creativity, dedication, and high-quality

Author image Andy De Lima Head of Marketing World Wide Generation