How to Dance in Ohio
Breakdown of the artistic direction for "How to Dance in Ohio" in collaboration with Feast Creative:
Briefing Overview:
The project involved collaboration with Feast Creative, to create a poster for the Broadway Play Dancing in Ohio.
Iconic Imagery:
Desired visuals akin to iconic imagery from productions like Phantom of the Opera or The Lion King.
Aimed for powerful, evocative, and enduring imagery to leave a lasting impression.
Influences from Wicked and Hamilton:
Influences from productions like Wicked and the silhouette from Hamilton suggest a preference for dynamic and impactful aesthetics.
Aimed to resonate emotionally with the audience through visually striking elements.
Incorporating Magic and Symbolism:
The inclusion of "C'est Magie," waves, light, and the possibility of incorporating the state shape hinted at a desire for a touch of magic, symbolism, and a connection to the narrative setting.
Aimed for visuals that add depth and meaning to the storytelling process.
Avoiding Traditional and Old Musical Styles:
Crucial guidance was to avoid anything too traditional and old musical styles.
Emphasized a commitment to a contemporary, innovative approach to keep the project fresh and relevant.
Steering Clear of Dance/Prom Themes:
Guidance to steer clear of dance/prom themes indicated a deliberate effort to avoid clichés.
Embraced a narrative that is fresh, distinct, and free from stereotypes.
Final Outcome:
The final outcome reflects a blend of powerful imagery, dynamic aesthetics, and symbolic elements.
Embraces a contemporary and innovative approach while avoiding clichés, resulting in a visually striking and emotionally resonant production.
