Client Background:
Fleid and Flowers is a restaurant or food service establishment looking to enhance their online presence and attract more customers through social media advertising.
Objective:
The primary goal is to create a compelling social media advert that effectively promotes Fleid and Flowers' meals and deals. This could include showcasing their menu offerings, special promotions, discounts, or meal bundles.
Target Audience:
Identify the specific demographic or audience segment that Fleid and Flowers wants to target with the social media advert. This could include factors such as age, location, interests, or purchasing behaviours.
Platform Selection:
Determine which social media platforms will be utilised for the advert. Consider platforms such as Facebook, Instagram, Twitter, or others based on the target audience's preferences and the client's marketing objectives.
Visual Elements:
Discuss the visual style and imagery to be used in the advert. This may include high-quality photos or videos of Fleid and Flowers' signature dishes, enticing food presentations, or images that evoke a sense of ambiance and dining experience.
Messaging and Copy:
Craft engaging and persuasive copy for the advert that effectively communicates the value proposition of Fleid and Flowers' meals and deals. This could involve highlighting key selling points, special offers, or unique aspects of the dining experience.
Call-to-Action (CTA):
Clearly define the desired action that the audience should take after viewing the advert. This could include visiting the restaurant's website, making a reservation, ordering online, or visiting the physical location.
Branding Guidelines:
Ensure that the advert aligns with Fleid and Flowers' branding guidelines in terms of colours, fonts, logos, and overall aesthetic to maintain consistency across all marketing channels.
Budget and Schedule:
Establish the budget allocated for creating and promoting the social media advert, as well as the timeline for production and launch. This will help manage expectations and ensure timely delivery of the campaign.
Performance Metrics: Determine the key performance indicators (KPIs) that will be used to measure the success of the social media advert. This could include metrics such as impressions, clicks, conversions, or return on investment (ROI).
Final Outcome:
The final outcome reflects a blend of powerful imagery, dynamic aesthetics, and symbolic elements.
Embraces a contemporary and innovative approach while avoiding clichés, resulting in a visually striking and emotionally resonant production.