Sustainable Development Goal 5 Campaign
Gender equality campaign

Objective:

The objective is to create a campaign promoting the United Nations Sustainable Development Goal 5: Achieve gender equality and empower all women and girls. Gender equality is emphasised as a fundamental human right and a necessary foundation for a peaceful, prosperous, and sustainable world. Collaborated with the marketing team to contribute ideas and strategies for the campaign. Focused on creatively exploring and challenging traditional gender roles while maintaining a strong emphasis on the gravity of the issue.

Tools used for project

• 65%
  Abode Illustrator
• 35%
  Abode Photoshop

Research:

The objective is to create a campaign promoting the United Nations Sustainable Development Goal Sustainable Development Goal 5 focuses on achieving gender equality and empowering all women and girls. Recognising that gender inequality persists in every corner of the world, this goal calls for an end to discrimination, violence, and harmful practices. It also demands equal opportunities for women in leadership, education, and the workplace, alongside access to reproductive health and rights. Achieving SDG 5 is not only a matter of justice and human rights, it is also essential for sustainable development, as gender equality drives economic growth, reduces poverty, and strengthens communities. Researching the campaign helped me understand that gender inequality isn't a "woman's" issue; it affects men as well, for example; paternity leave.

Full campaign