Objective:
The project involved collaboration with Feast Creative, to create a poster for the Broadway play based in New York. Influences from productions like Wicked and the silhouette from Hamilton suggest a preference for dynamic and impactful aesthetics. Aimed to resonate emotionally with the audience through visually striking elements. Guidance to steer clear of dance/prom themes indicated a deliberate effort to avoid clichés. Embraced a narrative that is fresh, distinct, and free from stereotypes.
Tools used for project
Feedback on initial design:
Upon presenting the initial design to "How to Dance in Ohio," their positive response was heartening, indicating an alignment with the envisioned direction. However, the subsequent feedback expressed a desire for the design to embrace more vibrant hues and incorporate a touch of human warmth. Though they liked the grid and schematic aspect of design and wish that to be developed upon.
Initial Design
Final images
