Objective:
As part of the campaign, I created both static and animated ads tailored for social media and Google Ads. The static ads were designed to be bold and instantly readable, using strong imagery and concise copy to grab attention in crowded feeds. The animated ads, on the other hand, leveraged subtle motion and transitions to draw the viewer's eye and encourage interaction. Each format was optimised to meet the specific technical requirements of each platform, including aspect ratios, file sizes, and character limits, ensuring consistent branding and maximum performance across the board.
Tools used for project
Still:
As part of the creative process, we carried out A/B testing on the stills to evaluate which of our corporate colours worked best for the Google Ads. By comparing performance metrics across different colour variations, we were able to identify that pink was most impactful option and apply it across the final set of ads. This testing phase was essential in ensuring the visuals were not only on-brand but also optimised for real-world performance
Still
Final gif
As part of the creative process, we conducted A/B testing on the stills to determine which of our corporate colours performed best in Google Ads. By comparing performance metrics across different colour variations, we identified pink as the most impactful option and applied it across the final set of ads. This testing phase was essential in ensuring the visuals were not only on-brand but also optimised for real-world performance. For the final GIF Google ad, I was asked to use green as the main colour and not the A/B tested pink, though it did still feature.