Objective:
Heals approached me with the exciting opportunity to create an instructional video for Hullabalook's technology on their website, I was thrilled to embark on this creative endeavor. The challenge presented was to produce a video that strikes the perfect balance between simplicity, style, brand cohesion, and creativity, all while ensuring ease of understanding for the audience.
The challenge presented was to produce a video that strikes the perfect balance between simplicity, style, brand cohesion, and creativity, all while ensuring ease of understanding for the audience. The goal is to integrate the brand's identity seamlessly into every aspect of the video's production. Simplicity ensures accessibility, while stylish presentation reflects the sophistication synonymous with Heals. Viewers are taken on a journey through Hullabalooks technology, guided with clarity and flair. User-friendly explanations ensure even those unfamiliar with the technology can easily follow along.
Tools used for project
Initial video
Initial feedback
I should stick to blue and black only. They like that path I was going, but felt the vido was too vibrant, and only want use the core Heals colours.
Heals marketing team