Harvey Milk illustration, for Recon Sale

Breakdown of the client brief for a poster promoting Harvey Milk day sale for Best Gay Life:

Primary Objectives:
The primary objective is to create a promotional poster for Harvey Milk day sale for Best Gay Life. The poster will be displayed as a banner on Social Media platforms and the company website.

Mock-up Requirements:
Illustration of Harvey Milk is required as a focal point of the poster. Additionally, a promotional poster for the sale needs to be included in the mock-up.

Inspiration from Moodboard:
The moodboard provided serves as inspiration for the design direction of the poster. Elements from the moodboard will be incorporated to capture the essence of Harvey Milk day and the brand identity of Best Gay Life.

Design Considerations:
The design should be eye-catching and visually appealing to attract attention on social media and the company website. Incorporation of vibrant colours, LGBTQ+ pride symbols, and inclusive imagery to resonate with the target audience.

Harvey Milk Illustration:
The illustration of Harvey Milk should be respectful and representative of his legacy as a pioneering figure in the LGBTQ+ rights movement. It should capture his likeness and convey his message of hope, equality, and acceptance.

Promotional Poster:
The promotional poster for the sale should clearly communicate the details of the promotion, including discounts, sale duration, and any other relevant information. It should maintain visual coherence with the rest of the design elements and reflect the brand identity of Best Gay Life.

Review and Feedback:
Regular communication with the client to ensure the design aligns with their vision and meets their expectations. Incorporation of any feedback or revisions to refine the design and ensure client satisfaction.

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Final Version

the Final verion of the Harvey Milk banner was used for the sales banner. Below are images I crafted for the "Recon" campaign. This particular campaign centered around promoting confidence through underwear, emphasizing the message that the right undergarments contribute to a sense of self-assured confidance.

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